Business-to-Business Client Focus:

When SBC, the leading American DSL Internet provider, purchased Prodigy, I worked with 30-year-old design firm frog design in Austin to put together a series of short videos explaining how Prodigy's new offerings were going to look. The messages had to be written for a chiefly SBC audience-- employees SBC who wanted to know more about their company's new partner. This meant we needed a voice that was at once consumer-like and yet more B2B in sound than usual. I wrote the scripts and we recorded in Austin. The final results-- streamlined Macromedia Flash videos that could be streamed off the web, thanks to the expert Flash developers at frog-- are below.

click here to view prodigy trailer | part 1 | Power

click here to view prodigy trailer | part 2 | Partner

click here to view prodigy trailer | part 3 | Promise

(To compare, feel free to download the first draft of part 1 as a Word doc-- or the final recording draft of the whole video, a also in Word.)